Every day is opening night.

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Rick Miramontez / Aaron Meier / Briana Sanchez / Elda Kahssay
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FOR IMMEDIATE RELEASE, PLEASE

2,500 TICKETS AVAILABLE AT $25 FOR STUDENTS
AND DIGITAL LOTTERY POLICY ANNOUNCED
FOR
TONY AWARD^® & OLIVIER AWARD^®-WINNING DIRECTOR/PRODUCER
JAMIE LLOYD’S
ACCLAIMED PRODUCTION OF
WILLIAM SHAKESPEARE’S
“MUCH ADO ABOUT NOTHING”
STARRING
TOM HIDDLESTON & HAYLEY ATWELL

FOR THE SATURDAY EVENING, OCTOBER 31 FIRST PREVIEW,
AUDIENCE MEMBERS ARE INVITED TO DRESS IN FESTIVE PINK ATTIRE
FOR THE “BRILLIANTLY INVENTIVE, MUCH-NEEDED BLAST OF FUN.” (THE TELEGRAPH)

New York, NY (October 22, 2026) – Tony Award^® and multiple Olivier Award^®-winning director/producer Jamie Lloyd announces that 2,500 tickets are now available to students for $25 across the run of his critically acclaimed production of William Shakespeare’s Much Ado About Nothing. Additionally, Lloyd announces the show’s digital lottery policy and invites audiences to don their finest festive pink attire and join the party for the Saturday evening, October 31 first preview performance of the giddily funny battle of wits starring Tony Award nominee, Olivier Award winner, and Golden Globe Award^® winner Tom Hiddleston as ‘Benedick’ and three-time Olivier Award nominee, Standard Theatre Award^® winner, and Golden Globe Award nominee Hayley Atwell as ‘Beatrice.’

Much Ado About Nothing will officially open Thursday, November 19 at the Winter Garden Theatre (1634 Broadway) for a strictly limited 10-week engagement through Sunday, January 10, 2027 only.

2,500 STUDENT TICKETS AVAILABLE FOR JUST $25

The Jamie Lloyd Company is making 2,500 tickets available to students across the run for $25. The $25 student tickets can be purchased starting today at Telecharge.com using code “JLCSTUDENT.”

Limit one ticket per person, on a first-come, first-served basis. Each ticket will be available for pickup on the day of performance at the Winter Garden box office. A valid student ID must be presented when the ticket is picked up. Tickets are subject to availability.

DIGITAL LOTTERY

Tickets to Much Ado About Nothing will also be available through a digital lottery the day before the performance at rush.telecharge.com. Entries for the digital lottery start at 12:00 AM ET, one day before the performance, and winners are drawn the same day at 10:00 AM ET and 3:00 PM ET. Winners may buy up to two tickets at $49 each (inclusive of a $5 service fee), subject to availability. Please note that seats may be partial view.

Tickets for Much Ado About Nothing are also available at Telecharge.com, by calling Telecharge at 212-239-6200, or at the Winter Garden box office.

FOR THE FIRST PREVIEW: DRESS UP IN PINK

The most memorable events are the ones you dress up for. For the Saturday evening, October 31 first preview of Much Ado About Nothing, audiences are invited to break out their festive attire in every shade of pink, for the show The Telegraph calls “a brilliantly inventive, much-needed blast of fun” and London Theatre crowns “the biggest party of the year.” Blush, fuchsia, coral, or bubble gum: if it’s pink, wear it to the Winter Garden.

Hiddleston and Atwell are joined by Mara Huf as ‘Hero,’ Mika Onyx Johnson as ‘Borachio,’ Gerald Kyd as ‘Don Pedro,’ Forbes Masson as ‘Leonato,’ Phillip Olagoke as ‘Friar Francis,’ Mason Alexander Park as ‘Margaret,’ James Phoon as ‘Claudio,’ and Tim Steed as ‘Don John.’ Understudies for the production include Franklin Bongjio, Michael Iván Carrier, Beth Elliott, Marlon Alexander Vargas, and Ed White.

Production photos from London are available HERE for download and use. A trailer featuring footage from the West End production is available HERE (credit: Much Ado About Nothing on Broadway).

The design team for Much Ado About Nothing includes Standard Theatre Award winner and Tony Award nominee Soutra Gilmour (scenic & costume design), two-time Tony Award winner Jon Clark (lighting design), multiple Olivier and Tony Award nominees Ben and Max Ringham (sound design & composers), Olivier Award winner Fabian Aloise (choreography), Stuart Burt, CDG (UK casting director), Jim Carnahan, CSA & Alexandre Bleau, CSA (US casting directors), Carole Hancock (hair, wigs, & make-up), Kate Waters (fight director), Ingrid Mackinnon (UK intimacy coordinator), Ann James (US intimacy coordinator), and Johnny Milani (production stage manager).

The creative team also includes Jon Glew (UK associate director & text editor), Conner Wilson (US associate director), Charlie Martin (associate choreographer), Anna Josephs (UK associate costume designer), Ricky Lurie (US assistant costume designer), Cheryl Thomas (US assistant hair, wigs, & make-up), Huw Evans (UK music supervisor), Adam Rothenberg (US music supervisor), Veronica Lee (stage manager), and Tyler Siems (company manager).

Much Ado About Nothing on Broadway is produced by The Jamie Lloyd Company. 101 Productions, Ltd./Jeff Klein will serve as general managers.

Sign up for additional details at muchadobroadway.com.

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