“JOY: A NEW MUSICAL” TO HAVE UK PREMIERE AT LONDON’S SOUTHWARK PLAYHOUSE ELEPHANT
US Press Contact:
Rick Miramontez / Briana Sanchez / Aaron Meier
rick@omdkc.com / briana@omdkc.com / aaron@omdkc.com
212 695 7400
UK Press Contact:
Phoebe Carlisle, Chloé Nelkin Consulting
phoebe@chloenelkinconsulting.com,
0203 627 2960
FOR IMMEDIATE RELEASE, PLEASE
PRODUCER SANDI MORAN ANNOUNCES
“JOY: A NEW MUSICAL”
TO HAVE UK PREMIERE
AT SOUTHWARK PLAYHOUSE ELEPHANT
PERFORMANCES BEGIN SATURDAY, FEBRUARY 20, 2027
FOR A THURSDAY, MARCH 4, 2027 PRESS NIGHT
PRODUCTION IMAGES CAN BE DOWNLOADED HERE
London, UK (November 10, 2027) – From the Tony and Olivier Award-winning producers of Groundhog Day, Spring Awakening, and Kinky Boots, JOY: A New Musical will make its UK premiere at Southwark Playhouse Elephant (1 Dante Pl, London SE11 4RX) from Saturday, February 20, 2027 to Saturday, April 10, 2027 with press night set for Thursday, March, 4027.
With the feel-good musical storytelling of Waitress and the unapologetic female empowerment of SIX, it is a fresh, funny, and uplifting celebration of one woman’s determination to make it on her own terms.
Following its 2025 Off-Broadway run, JOY tells the extraordinary true story of Joy Mangano, the pioneering inventor and entrepreneur whose ingenuity and determination transformed an everyday idea into a household name. While her story was brought to the big screen in the 2015 Oscar-nominated film Joy, starring Jennifer Lawrence, this musical takes audiences deeper into the remarkable life of the woman who dared to back herself and build a business on her own terms.
A single mother living in suburban Long Island, Joy is determined to create a better future for herself and her family. When a frustrating household chore sparks an idea for a revolutionary new product, she invents the Miracle Mop and takes a chance on herself, pitching it to QVC. In just 30 minutes on air, 18,000 mops are sold, setting Joy on an extraordinary journey from aspiring inventor to successful entrepreneur.
Her story is a celebration of the transformative power of an idea, proving that sometimes the biggest opportunities come from the most unexpected places.
Joy Mangano commented, “From selling out on QVC in the ‘90s to taking center stage in London with JOY: A New Musical – what an incredible journey! Seeing my life set to music is beyond spectacular. If audiences leave with more joy in their hearts and bigger dreams in their minds, then that’s the real magic!”
With music and lyrics by GRAMMY and Tony Award nominee AnnMarie Milazzo (Devil Wears Prada 2, Spring Awakening, Next to Normal), direction by Lorin Latarro (Choreography for Waitress, Mrs. Doubtfire), and choreography by two-time Emmy Award-winning and Tony Award-nominee Joshua Bergasse (Smash, Charlie and the Chocolate Factory), JOY brings together a highly acclaimed creative team to tell this remarkable true story. The production will be led by three-time Tony Award-winning producer Sandi Moran (Hadestown, Sister Act, Moulin Rouge!), with book by Tony Award-winning Broadway producer Ken Davenport (Groundhog Day, Spring Awakening, Kinky Boots).
The wider creative team includes set designer Lu Herbert (Cable Street, Moominvalley in November), costume designer Tina McCartney (Romy & Michelle: The Musical, Empire), video designer David Bengali (Billie Jean, Dirty Dancing) and Grammy-nominated musical supervisor Andy Einhorn (Hello, Dolly!; Carousel).
The musical made its Off-Broadway debut at New York’s Laura Pels Theatre in 2025, with Broadway performer Betsy Wolfe (& Juliet, Waitress) starring as Joy Mangano. Bringing Joy’s extraordinary true story to the stage through original music, humor, and heart, the production was described by CitiTour NY as, “An entertaining true testament to female empowerment.” Now making its UK premiere, JOY offers London audiences the opportunity to discover this new musical and the remarkable woman at its heart.
Director Lorin Latarro commented, “I am excited for London audiences to experience the new musical JOY, a real-life story so inspiring, funny and poignant. AnnMarie Milazzo’s music is breathtaking and witty.”
Casting for the UK premiere will be announced shortly.
ABOUT SOUTHWARK PLAYHOUSE
Southwark Playhouse (registered charity 1042870) is a platform for new and emerging theater companies and practitioners to showcase their work in London. Alongside operating two theatre venues, Southwark Playhouse Borough and Southwark Playhouse Elephant, the organization has an extensive Participation program engaging hundreds of people across its community in South London every year. It does so by offering a range of drama related activities that ensure high-quality artistic opportunities are accessible for everyone, whilst also championing the social impact of arts engagement through personal wellbeing and development.
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