Every day is opening night.

Contact:
Rick Miramontez / Marie Bshara / Ellie Detweiler / Elda Kahssay
rick@omdkc.com / marie@omdkc.com / ellie@omdkc.com / elda@omdkc.com
212 695 7400

FOR RELEASE ON THURSDAY, OCTOBER 29

NUULY
JOINS
“SPRING AWAKENING”
AS ITS OFFICIAL STYLING PARTNER

NUULY WILL STYLE THE BREAKOUT CAST FOR EVENTS BEYOND THE STAGE AND LAUNCH AN EXCLUSIVE, SHOW-INSPIRED EDIT FOR RENTAL

To download photos of cast members Jada Simone Clark, Lilli Cooper, Ashlyn Maddox, Khadija Sankoh, and Grace Slear from last evening’s press event dressed by Nuuly, click here.

New York, NY (October 29, 2026) — Seaview announced today that Nuuly, the leading subscription clothing rental service known for making style fun, accessible, and endlessly creative, will join as the official styling partner of Steven Sater and Duncan Sheik’s seminal Tony Award^®– and Olivier Award^®-winning musical Spring Awakening. Now in rehearsals, the revival is directed by Tony Award winner Danya Taymor, with choreography by Celia Rowlson-Hall, and music supervision by Or Matias.

Performances for the musical begin Friday, November 27 with an official opening night set for Sunday, December 13.

The partnership brings together two brands dedicated to individuality and self-expression. At its core, Spring Awakening is a story of youth, identity, and figuring out who you are. Nuuly will style a selection of the production’s dynamic rising stars—Jada Simone Clark, Ashlyn Maddox, Khadija Sankoh, Grace Slear, and Amalia Yoo, alongside Broadway veteran Lilli Cooper—to blend the show’s energy with their own personalities for key press appearances, red carpets, and the VIP Opening Night.

During initial styling sessions, cast members pulled from across Nuuly’s broad roster of brands, experimenting with everything from menswear-inspired looks nodding to icons like Zoë Kravitz and Myha’la Herrold to romantic, whimsical styles described as “farm girl meets Gilmore Girls.”

Nuuly has collaborated with Spring Awakening costume designer Kaye Voyce to curate an official Nuuly x Spring Awakening Assortment available to rent on Nuuly.com starting today. Inspired by the production’s aesthetic and key art, the edit invites subscribers to experiment with vintage-inspired, romantic, and edgy pieces that capture the show’s rebellious spirit.

“Every generation has a version of Spring Awakening that defines them, and this cast is bringing a completely fresh energy to the story,” said Kim Gallagher, Executive Director of Marketing and Customer Success at Nuuly. “For many of these actors, this revival marks a major career milestone. Helping them define their personal style as they step into the spotlight—while giving our community a way to rent that same confidence—is what Nuuly’s shared closet is all about.”

For Seaview, partnering with Nuuly reflects a shared commitment to building inventive, modern cultural experiences around theater. Producer Greg Nobile said, “Spring Awakening has a history of introducing audiences to the next generation of stars, and we’re excited to partner with Nuuly to support this talented cast as they step into the spotlight. The show is about young people discovering who they are, and this collaboration gives the cast a chance to explore their personal style and to feel confident throughout this exciting moment in their careers.”

Theatergoers can also look out for exclusive Nuuly promotional codes and curated styling links integrated into digital ticket confirmations, pre-show emails, and venue handouts throughout the run at Studio Seaview.

To download first rehearsal photos, please click here.
To download logos, click here.
To download key art, please click here.

To explore and rent the curated collection, visit Nuuly.com.

The complete cast for Spring Awakening includes George Abud as “The Adult Men,” Jack Bateman as ‘Georg,’ Jada Simone Clark as ‘Thea,’ Leif Coomer as ‘Ernst,’ Lilli Cooper as “The Adult Women,” Ryo Kamibayashi as ‘Moritz,’ Ashlyn Maddox as ‘Wendla,’ Nando Morland as ‘Otto,’ Antonio Porciello as ‘Hanschen,’ Khadija Sankoh as ‘Martha,’ Grace Slear as ‘Anna,’ Tyler Jordan Wesley as ‘Melchior,’ and Amalia Yoo as ‘Ilse’ are joined by understudies and swings Frenie Acoba, Christiana Clark, Lilly David, Erik Houck, Hennessy Winkler, and Sam Yousuf. Lilly David, Jack Bateman and Antonio Porciello were among the cast members selected from the production’s open casting call in July, through which 2,532 performers were seen.

Alongside Taymor, Rowlson-Hall, and Matias, the creative team includes Christine Jones & Brett Banakis (Scenography), Kaye Voyce (Costume Designer), Brian MacDevitt (Lighting Design), Cody Spencer (Sound Design), Jeremy Chernick (Special Effects Designer), Cynthia Meng (Music Director/Conductor), David Lai (Music Coordinator), Ann James (Intimacy Coordinator), Drew Leary (Fight Coordinator), C.A. Johnson (Creative Consultant), Miranda Cornell (Associate Director), Gigi Buffington (Voice & Text Coach), and The TRC Company / Xavier Rubiano, CSA and Peter Van Dam, CSA (Casting). Elizabeth Allen serves as the Production Stage Manager. Sean Gorski / Hudson Theatrical Associates serves as Production Manager with Jonathan Whitton / Seaview as General Manager.

Spring Awakening follows a group of late 19^th century German adolescents as they explore teenage sexuality and repression through a contemporary rock score. The show debuted on Broadway in 2006 with future stars Jonathan Groff, Lea Michele and John Gallagher Jr., and was later revived in 2015 with Deaf West Theatre directed by Michael Arden.

Spring Awakening at Studio Seaview is produced by Seaview, Mickey Liddell & Pete Shilaimon, Creative Partners Productions, Pam Hurst-Della Pietra & Stephen Della Pietra, Dominick LaRuffa Jr., Kate Cannova, Cohen-Gutterman Productions, DJD Productions, Federman Jenen, Sami Horneff, Deanna Knudsen, Alex Levy, Lloyd Tichio Productions, Roth-Manella Productions, and Tom Tuft.

ABOUT NUULY

Nuuly is the leading women’s clothing rental subscription service, with over 380,000 active subscribers and growing. For $98 per month, customers can rent any six items from 400+ brands, including Anthropologie, Free People, and Urban Outfitters, as well as 20,000+ curated styles from well-known contemporary brands to up-and-coming designers, premium denim labels, and exclusive vintage pieces. Nuuly is committed to all everyday wear categories with options in sizes 00-40/5X, including a substantial selection of petites and maternity. For more information, visit www.nuuly.com/rent and follow @nuuly on Instagram. Press inquiries should be directed to press@nuuly.com.

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